Since the start of the approved supplier relationship with Anytime Fitness in January 2012, Jordan has provided over 50 new UK clubs with equipment, with custom branded Free Weights, Functional Equipment and Studio Items, being a core part of the offering.

PowerWave, the new revolution in group fitness was recently introduced to Anytime Fitness in Shrewsbury and as owner Gurpreet Sandu explains;

‘’The PowerWave concept has gained a loyal following at our sites in Shrewsbury and our instructor James, who completed his training with the Jordan Training Academy is highly passionate about the classes he delivers. We are finding that one of the biggest reasons our members quote, for leaving the gym is ‘we don’t have the time’ Which is where PoweWave is enabling us to differentiate our offering, allowing members to get real results in lightning speed, from under 20 minutes of high intensity fitness. The platform has proved so popular that we have quickly built up to over 20 classes per week which are often oversubscribed’’.

Paul Ferreira, Head of Direct Sales for Jordan said, “Developing long term brand partnerships is an integral part of the way we work at Jordan and we have been delighted to have been instrumental in helping such a great fitness brand to develop its presence on a national scale over the last 5 years, with our combined product and training offering, through the Jordan Training Academy, we are able to provide added value to clubs, such as AnyTime fitness, who want to quickly roll out the very latest product concepts, to ensure they stay at the forefront of fitness.