Beat Theory Fitness, the high intensity training concept, that was launched in Glasgow by ex-professional footballer Riccardo Scala in 2016 is celebrating the launch of its first English club this month in Waltham Abbey, Essex.

Jordan fitness have worked closely with the head office and franchisee in the development of the new site as an exclusive supplier of functional fitness equipment and are continuing to develop the partnership, in line with plans to open further sites in the North of England.

Beat Theory combines high intensity workouts with heart rate monitoring, to ensure that clients are getting the best results in the fastest time possible, without compromise and it’s a concept, that is proving highly popular amongst its highly energised group of followers.

Paul Ferreira, Head of UK Direct Sales said ‘We are delighted to have been chosen as an exclusive supplier of free weights and other functional kit, to assist Beat Theory Fitness, in their expansion across the UK. There is a natural synergy, between our brands in terms of our innovative approach to product design and implementation and we look forward to working closely together throughout 2018 and beyond’.

Riccardo Scala said ‘The concept of our franchise model is highly unique and as such, we have chosen suppliers who can meet our needs with flexibility, providing equipment that is durable and innovative for our customer base. Jordan are market leaders in functional fitness equipment design and manufacture and can provide custom branding and bespoke colour, which provides added value and brand reinforcement for our franchisees if required’.