Functional fitness specialists, Jordan Fitness, have been chosen by Performance Pro, the largest purpose-built rehabilitation and athletic training facility in London’s West End, to equip its new site.

Performance Pro opened in April 2013 and consists of a partnership of performance trainers, physiotherapists, and health and fitness professionals with expertise in biomechanics, rehabilitation, physiotherapy and strength and conditioning.  The 3000sq ft club comprises a spacious, clinical environment, with a New York warehouse style changing facility and a well appointed industrial-feel gym space in the basement of West End Fashion district building.

Performance Pro’s clientele include professional and amateur athletes, and aspiring athletes; all motivated and dedicated people wanting to improve their quality of life. In addition, individuals recovering from injury, surgical interventions or acute and long term biomechanical issues meant Jordan Fitness were Pro Performance’s first choice for functional fitness equipment supplier.

Zak Pitt, Sales Director at Jordan Fitness says, “Performance Pro have a very unique space and vision, working with a wide spectrum of clients from elite athletes through to people simply dedicated to improving  their overall fitness through consultation, treatment and prescriptive training, nutrition and performance programmes. We supplied Performance Pro with an extensive range of our Free Weights and Performance Equipment including Power Racks, Benches and Dual Adjustable Pulleys. The site looks fantastic and we wish Performance Pro every success with the future”.

Mathew Grove, Director / Strength & Conditioning coach at Performance Pro says, “Our project has been two years in the planning and have funded it all ourselves, which in the current economic climate is an achievement we are extremely proud of. We’ve completed much of the fit out work ourselves too. The Jordan Fitness equipment was the icing on the cake!  Recommended to us by fellow fitness professionals we have a wide range of products that are robust, high quality and multi-functional”.

Other facilities at Performance Pro include a sprint track, a tractor tyre, sleds, two Olympic lifting platforms, a Hypoxic generator for altitude training and four spacious physiotherapy treatment rooms.  The club offers appointment only one-on-one training, in addition to small and large group circuit training; including group corporate training for local businesses. Performance Pro is also exploring potential links with young sportsmen as part of professional their Continued Professional Development (CPD).