Functional fitness specialists, Jordan Fitness, created an impact at this year’s LIW with an impressive new stand design, new product launches and a redesigned and fully revised brochure.

The newly launched Jordan Fitness products attracting the most attention at the show were the Soft Plyo Boxes, the Vintage Dumbells, the new R2 and Urethane Dumbells and the Alpha Strong sandbags, including the much anticipated Thy Kraken.

Product launches were also supported by REPS training demonstration sessions focussing on Metabolic Training and Vintage Training. Lead by Jordan’s Director of Education, Allan Collins, the demos received a very positive response from onlookers, with ropes and Viper Bands, dumbbells, barbells and kettle bells being utilised to their full capacity. Pro boxer, Jordan Gill, who is due to fight in a bout with Olympic gold medallist James Degale, Kid Galahad and Chris Eubank Jnr also on the bill, demonstrated his formidable boxing skills using the Jordan Fitness pads and bags.

Zak Pitt, Sales Director at Jordan Fitness says, “The show was an outstanding success for Jordan Fitness. The stunning new stand and brochure were certainly well received by distributors and general visitors to the show. In particular, our RBT (Results Based Training) concept was very popular. Many customers know they need to embrace functional training more fully into their facility and need RBT to guide them through the process and ensure they are actually getting an area that is right for their members”.