Pure Gym Case Study

SUPPORTING THE UK'S LARGEST GYM CHAIN

The PureGym difference can be seen through their investment in customised Jordan Fitness free weights, which includes branded dumbbells, discs and pump sets.

PureGym, now with over 300 gyms across the UK and an expansion planned for the Middle East and the USA, are one of the largest gym chains in the fitness market.

Having chosen Jordan to customise their freeweights back in 2018, we now supply a range of functional equipment, including the unique TufNut, across hundreds of gyms each year.

Due to our ability to cusom brand Dumbbells, Barbells, Studio Barbell Plates and Olympic Competition Plates, PureGym chose to brand their entire free weight collection, enhancing their friendly, supportive values and epitomise their ‘Everybody Welcome’ message.

PureGym is revolutionising fitness, offering extremely great value memberships to inspire a healthy nation. Joining forces with Jordan Fitness means PureGym can rely on a trustworthy, reliable partner that matches their own vision and passion for delivering quality yet great value fitness experiences.

PUREGYM ON THEIR PARTNERSHIP WITH JORDAN FITNESS:

"Through a rigorous tender process conducted during 2018, Jordan stood as out as the clear front runner to supply fitness accessories across all our new and existing gyms. Jordan’s product innovation & quality, attention to detail and competitive pricing makes them a perfect long-term partner for our business."